Job Responsibilities

1. Responsible for the overall market strategic planning and implementation of the company, coordinating the market promotion, brand building, and channel empowerment of all product categories including ABS, special materials, and modified materials, to facilitate sales performance growth.

2. Conduct industry market research and analysis, study and assess industry trends, market capacity, competitive product strategies, pricing systems, and customer needs, and produce annual and quarterly market analysis reports to provide decision support for the company's product pricing, product iteration, and market layout.

3. Coordinate market promotion activities, including industry exhibitions, online promotion, customer salons, product presentations, etc., formulate promotion plans, implement and execute them, review the results, and enhance the company's brand awareness and industry influence.

4. Collaborate with various sales departments to sort out the market channel system, optimize the layout of dealers and end-customer channels, and assist the sales team in solving difficult problems in market expansion and customer engagement.

5. Responsible for coordinating and analyzing market data, including sales data, market share, customer data, and competitive product data, exploring market opportunities, and formulating differentiated market competition strategies.

Job Requirements

1. Bachelor's degree or above, majoring in marketing, brand planning, business administration, materials and chemical engineering, with at least 3 years of market management experience in the chemical and plastic new material industry.

2. Familiar with the market ecology of the plastic materials, modified plastics, and specialty materials industries, with comprehensive experience in market promotion, brand operation, and channel coordination.

3. Possess excellent abilities in market research, data analysis, and strategic planning, and be capable of independently formulating market plans and implementing and reviewing them.

4. Excellent communication and coordination skills, as well as overall management capabilities, enabling efficient collaboration between sales, research and development, production, and other departments to facilitate the implementation of market work.

5. Possess broad thinking, strong insight, high market sensitivity, and resilience under pressure, with mature brand and market operation thinking.

Resume Submission：maming@eastechchemical.com